KinAlert / Businesses and organisations
AI is making scams harder to spot. Get ahead of it.
Scam emails used to give themselves away with bad spelling and odd wording. Now AI writes them perfectly, copies a supplier's tone and times them to the moment money moves. KinAlert is an early safeguard: it checks suspicious invoices, emails and messages in seconds, before anyone pays.
Already today: £138m lost to business email compromise in 12 months, about £30,000 per case (National Economic Crime Centre). The old warning signs are disappearing.
Who we work with
Small and medium businesses
For owners, finance teams and office managers who approve payments.
- Free checker for invoices, payment requests and “urgent” emails Available now
- A shared address your team forwards anything suspicious to, with a verdict back in minutes Pilot
- A heads-up to whoever approves payments when a request looks like fraud Pilot
- A short monthly briefing on the scams hitting UK businesses, for your team Pilot
Organisations supporting older people
For housing providers, care and support services, charities, councils and community groups.
- Free checker your residents, members and staff can use, with no sign-up Available now
- Printable posters and leaflets with a QR code for noticeboards and talks Free on request
- A monthly “scams going round” update for your newsletters Free on request
- Family alerts: residents forward messages on WhatsApp and a named relative is told if it's a scam Pilot
How it works
- Send it to usPaste the message, upload a screenshot, or (in a pilot) forward it to your KinAlert address.
- We check itOur AI looks past the polish for what scammers can't hide: changed bank details, lookalike addresses, urgency, secrecy and known UK scam patterns.
- You get a clear answerA plain verdict, the reason, and the next steps, such as calling the supplier on a number you already have.
Red flags in business payment scams
- A supplier says their bank details have changed, by email only
- The sender's address is slightly different from usual, such as a missing letter or .co instead of .co.uk
- Urgency or secrecy: “pay today”, “keep this between us”
- “The boss” asks for a quick transfer or gift cards while they're unreachable
- An invoice you weren't expecting, or a new payee name
Simple rules that stop most of them
- Confirm any change of bank details by phone, on a number you already hold.
- Use Confirmation of Payee, and pause if the name doesn't match.
- Require a second person to approve new or changed payees.
- If money has gone, call your bank immediately, then report it to Report Fraud at reportfraud.police.uk or on 0300 123 2040.
Questions
What does a pilot involve?
We set KinAlert up for a small group (a team, or residents in one scheme), check in regularly, and shape it around what you need. Early pilots are free while we build the product with partners.
What happens to the messages you check?
Messages are checked by our AI and the answer is returned. We don't store the content. Don't send passwords or full card numbers.
Can it be wrong?
Yes. It's built to be cautious: if it isn't sure, it says so. It supports your checks, it doesn't replace them. Always confirm payment changes by phone.
Who is KinAlert?
KinAlert is a UK start-up building scam protection for families and the organisations that support them. We're early, independent and working closely with our first partners.
Talk to us
Interested in a pilot, posters for your residents, or just a question? Send us a message and we'll reply within two working days.
You can also find us on Facebook.